Deanfield Homes Appoints FD as It Sets Its Sights on Growth


September 22, 2022In Uncategorized, News3 Minutes

Deanfield Homes has strengthened its senior leadership team with the appointment of Finance Director, Robert Davidson. Robert joins the High Wycombe-based housebuilder as it looks to significantly expand its presence throughout the Home Counties.

Robert has a strong track record gained within both private and public sector roles. This latest appointment sees a return to the housebuilding sector for Robert who previously spent six years as finance director with another successful SME housebuilder. Robert is also a trustee of the FARA Foundation, a charity which supports vulnerable children and adults, youth at risk and community-based programmes tackling poverty through education in Romania.

In his new position at Deanfield Homes, Robert will play a key role helping set and deliver the company’s strategy for growth, having responsibility for its finance function and forging strong relationships with key financial stakeholders.

Deanfield Homes celebrated its fifth anniversary this year with a move to larger offices and a business plan which will see the company consistently deliver at least 150 homes per year within the next three years. With strong financial backing from its investors and banking partners, it plans to build a strong pipeline of sites to fuel its expansion.

Peter Blades, Deanfield Homes’ founder and Managing Director, comments: “This strategic appointment comes at a crucial time for the business as we focus on our growth plans. Robert will be an asset to the team, bringing with him a wealth of experience in senior finance roles and an understanding of the unique nature of the housebuilding industry. His past experience in the sector provides him with invaluable knowledge of both our geographical patch and our focus on high-quality homes in aspirational locations.”

Robert Davidson comments: “I’m delighted to be back in a sector that I love and with a company that has such a focused vision for the future. Over the last five years, Deanfield Homes has built a strong business with a great team and a culture which sees its people take genuine pride in the homes they build and the experience they provide to their customers. I’m really excited to be joining the business as it embarks on a new chapter.”

Deanfield Homes builds high-quality sustainable properties in aspirational villages. Current developments include Deanfield Park in the village of Ickford in Buckinghamshire and Deanfields in Stanton Harcourt, Oxfordshire. It also has forthcoming sites in East Hagbourne in Oxfordshire, Bledlow and Little Kimble in Buckinghamshire and Hermitage in Berkshire.


Countdown to a Smooth Move



September 6, 2022In Uncategorized, News6 Minutes

Moving house is one of life’s big decisions and navigating your way through the whole process can seem daunting. But with some forward planning, insider knowledge and expert top tips, the reality of securing your dream home could be just a few simple steps away. Here’s everything you need to know for a smooth move.

Step One: Plan Ahead

Once you have made the decision to get on or move up the property ladder, then it’s time to plan ahead. High buyer demand over the last 12 months has seen homes being snapped up as soon as they come onto the market, so you’ll need to get yourself into the best position possible to ensure you secure the house of your dreams.

Smart financial planning is a good place to start. Make sure you have a firm handle on your household finances so you know what you can afford and have all the information to hand ready for your mortgage application.

Secure a mortgage offer sooner rather than later to lock in a competitive deal. An independent broker can research the market on your behalf and provide free and independent advice on the best product and deals for your individual circumstances. Check your credit report online via one of the main credit agencies and follow their advice on improving your credit score if needs be.

Step Two: Get Your Home Sale Ready

If you have a house to sell, get an early valuation and ask the estate agents for their expert opinion on how you could boost the value of your existing property. Tackle those DIY and repair jobs that you’ve been putting off and don’t forget, first impressions really do count so make sure your home has kerb appeal by tidying up the front garden, adding some additional planting and perhaps giving the front door a lick of paint.

Inside your home, try and keep things neutral and think about your target buyer and what they might want. A family might want to see the possibilities for a playroom, whereas a professional couple could be sold on one room being styled as a home office.

Moving house is a great time to declutter; it will make your property more attractive to prospective buyers and you won’t be paying a removals company to transport items you no longer need. Creating a blank canvas isn’t always easy in a busy family home (particularly if you have kids!) but investing in clever storage can help keep rooms as clear and clutter-free as possible.

Step Three: Research the market

Once you have sold your existing home, are clear on your budget and have secured a mortgage offer, it’s time to start house hunting. It’s a good idea to draw up a list of both the essentials of your next property as well as the ‘nice to haves’. No matter what your budget, there is often a need to compromise!

If you’re moving to a brand-new area then online research can provide you with information on local facilities, schools and transport links. Local Facebook pages are also a great way to find out more about the local community.  If your move isn’t too far afield, then nothing beats spending some time in a new area. Go during different times of the week to get a real feel of life in a new town or village.

If you are buying a new-build property, then you will likely be buying a home off-plan. Get in early on a development to ensure you have the pick of the plots and you’ll also be able to view professionally-designed showhomes which will not only enable you to see the layout of the house but also give you some fantastic interior design inspiration.

Step Four: Moving Day

Once you have a confirmed moving date, it’s all systems go! Book your removals company well in advance and, if you are packing yourself, it’s a good idea to tackle one room at a time.  Dismantling large furniture can be time consuming so it’s worth starting that well ahead of moving day.

On the day of the move, make sure you pack a separate box with all the essentials you will need for the first couple of days in your new home, plus a bag with essential documents, phone chargers and plenty of drinks and snacks. If you have children or pets, it’s a good idea to arrange for someone else to look after them, to ensure the day is as stress-free as possible for everyone.

Don’t forget to take final meter readings in your old home and create a list of all the organisations that will need to be informed of your change of address.

When you are finally handed the keys, everything will be worthwhile. Put on the kettle, or pop open a bottle of bubbly, and toast a brand-new chapter in your new dream home.

Map of Sonning Common

Planning Submitted for 50 New Homes in Sonning Common

Map of Sonning Common


August 4, 2022In Uncategorized2 Minutes

Regional housebuilder Deanfield Homes is looking to grow its presence in Oxfordshire with a proposal for a collection of fifty new homes in the thriving village of Sonning Common.

Deanfield Homes has submitted a detailed planning application to South Oxfordshire District Council for Deanfield Lea, a development of 30 private and 20 affordable homes set amongst green open space and enhanced landscaping. The site is located adjacent to Maiden Erlegh Chiltern Edge school and, if given the go-ahead, will trigger much-needed investment in the school, including improved sports facilities.

Sonning Common is a vibrant village set amongst the South Oxfordshire countryside, just five miles from both Henley-on-Thames and Reading. The village offers a range of  local amenities including pubs and restaurants, shops and sports clubs, including tennis, cricket and golf. Millennium Green is perfect for family walks, picnics and bike rides, whilst Memorial Park offers a Multi-Use Games Area and playing field.

There is also a great sense of community, with a village hall, library, garden centre and health centre and for young families, the village offers local education from pre-school through to secondary.

A wider range of shops, restaurants and leisure facilities can also be found in the surrounding villages and in Reading and the beautiful riverside town of Henley-on-Thames.

Ideal for commuters, Reading is a short drive from Sonning Common with frequent rail services into London Paddington in under 30 minutes.

Andrew Harvey, Land Director at Deanfield Homes, comments: “We are delighted to have submitted a planning application for Deanfield Lea which will bring modern, energy efficient homes to the popular and well-situated village of Sonning Common.

“Our proposal is to bring character new build homes to the local area while enabling significant investment in local education. We expect a planning decision in the spring of 2023 and hope to welcome our first residents in the summer of 2024.”